Brand Refresh · Digital ExperienceORBIT
ORBIT
Consumer Brand
Starting with curiosity, we built a complete brand world connected to youth culture.
Independent creative digital studio · Shanghai / Worldwide
Make ideas
shine brighter.
We blend strategy, design, and technology to create bold, clear, human digital experiences for brands worth noticing.
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01 / Selected Work
More than decoration.
A reason to be remembered.
Spatial Identity · Art Direction
WILD THEATER
Turning every encounter in the city into an improvised performance.
Product Design · Creative Development
LUMA AI
Making complex intelligent tools feel simple and natural to use.
Great design isn't louder.
It says the right thing WOW!
at exactly the right moment.
02 / What We Do
From a question
to a complete answer.
Brand Strategy & Narrative
Positioning, brand architecture, naming, voice, and core storytelling
↗Visual Identity Systems
Logo, color, typography, graphic language, and brand guidelines
↗Websites & Digital Products
Experience strategy, interaction, interface design, and creative front-end development
↗Creative Content & Motion
Creative concepts, 3D visuals, film, motion, and social content
↗03 / How We Collaborate
Think with clarity.
Create without limits.
01 / Discover
Start with why
We uncover real problems across people, culture, and business. Working side by side, we turn fuzzy instincts into clear direction.
02 / Define
Find your unique position
We distill the strategic core and establish practical creative principles, giving every decision a reason.
03 / Create
Go beyond expectations
Design, prototype, test, iterate—until every detail expresses the brand's unmistakable character.